Our Story
Serving Northwest Iowa Since 2011
In 2012, Daniel and JoElyn Ten Clay purchased the store and made it their own, and the family has been running it ever since. What started as a single storefront on 3rd Avenue has grown into a 15,000 square foot showroom spread across three floors.
The growth came the slow way: one customer at a time, one recommendation at a time, one family telling a neighbor about the sectional that actually held up.




