Locally owned since 2011. Over 15,000 square feet across three floors. Serving Northwest Iowa within 50 miles of Sheldon.
Northwest Decor & Furniture is a family owned home furnishings store at 1004 3rd Ave in Sheldon, Iowa. We carry furniture, flooring, mattresses, window blinds, and the accessories that pull a room together, all under one roof and all in one visit.
We are the only furniture and flooring store in Sheldon, and people drive here from Sioux Center, Orange City, Sibley, Sanborn, Hospers, Hull, and across Northwest Iowa because of what happens once they walk in. You get someone who knows the product, remembers what you bought last time, and will tell you honestly when a cheaper option is the right call.
We are not a franchise. We are not a big box chain. We are a mid sized, locally owned store with real depth of selection and real people behind it.
Our selection runs from entry level to premium in every category. You will not be steered toward the expensive end, and you will not be embarrassed for shopping the practical end.
Sitting in the recliner, walking on the carpet, and lying on the mattress beats any photo. Our showroom exists for exactly that.
We deliver within roughly 50 miles of Sheldon. You do not have to figure out how to wrestle a sofa into a pickup.
Sheldon Chamber members supporting local fundraisers, schools, and the SCRIP and TRIP programs. Money spent here stays here.
Furnish a room or replace a floor without paying for all of it at once. Ask us about current options when you visit.
Our Story
In 2012, Daniel and JoElyn Ten Clay purchased the store and made it their own, and the family has been running it ever since. What started as a single storefront on 3rd Avenue has grown into a 15,000 square foot showroom spread across three floors.
The growth came the slow way: one customer at a time, one recommendation at a time, one family telling a neighbor about the sectional that actually held up.
We measure and give you a real number that accounts for the actual room, not a rough guess per square foot.
Coordinate flooring, furniture and window treatments so the finished room reads as one room. No charge, no obligation.
Take flooring, fabric and window covering samples home and see them in your own light before you decide.
Furniture, mattresses and flooring delivered within about 50 miles of Sheldon.
Choose your fabric, leather, wood species or stain. Window coverings are made to your exact measurements.
Flooring for churches, offices, clinics, schools and retail spaces from Interface, Mohawk Group and Pentz.
Northwest Decor & Furniture is located at 1004 3rd Ave in Sheldon, Iowa 51201. The showroom covers more than 15,000 square feet across three floors. We serve customers within approximately 50 miles of Sheldon, including Sioux Center, Orange City, Sibley, Sanborn, and Hospers. Call 712.324.4417 for current hours.
We carry La-Z-Boy, Smith Brothers, Best Home Furnishings, Flexsteel, Ashley, Liberty Furniture, Hammary, Fusion Designs, and Trica in furniture. In flooring we carry Mohawk, Shaw, Mannington, Engineered Floors (Dream Weaver), Congoleum, Karndean, Mullican, and Daltile, among others. Our mattresses include Restonic and Copper by Spring Air, and our window blinds include Hunter Douglas and Alta.
Yes. Northwest Decor & Furniture is an independent, family owned and operated store, not a franchise or a chain. Daniel and JoElyn Ten Clay purchased the business in 2012, and the store has served the Sheldon area since 2011. We are members of the Sheldon Chamber of Commerce and active supporters of local schools and non profits.
Yes. We deliver within approximately a 50 mile radius of Sheldon, Iowa, which covers most of Northwest Iowa including Sioux Center, Orange City, Sibley, Hospers, and Sanborn. Delivery details and any fees are confirmed at the time of purchase. Ask your salesperson when you are in the store or call 712.324.4417.
Yes. That is the whole point of our store. Furniture, flooring, mattresses, window blinds, and home decor accessories are all carried in the same 15,000 square foot showroom in Sheldon, so you can coordinate a floor, a sofa, and a window treatment in a single visit instead of driving to three different towns.
Customers regularly drive 30 to 50 miles to shop with us, coming from Sioux Center, Orange City, Sibley, Sanborn, Hospers, Hull, Primghar, and surrounding communities. Sheldon sits at the center of that trade area, and the size of our showroom means the drive is usually worth it compared with shopping a limited local selection.
